You're In The Publishing Business...

I ran across this hallway interview from 2010, when I had the chance to keynote one of the earliest conferences on social media - the Social Media Conference NW.  (We "got it" early - the first one was in 2009.)

On a quick re-watch - yeah, what was true then is true now.

You're in the publishing business, whatever business you're in.  Content is the currency of relationship-building and a web site alone isn't enough.

Matthew Dunn from Say It Visually at the Social Media Conference NW 2010 chats with Drew Graham from Varvid The first Plenary Session of the Social Media Conference Northwest 2010 was presented by Matthew Dunn of Sayitvisually.com and in this piece articulates the main points he made: Business owners are in the publishing business, that the quality of content you put up matters, as well as the number of relationships you have.

If you don't understand the question about "weak links" - the math area called 'network theory', which is critical to the social-media system (and many others.)  I read this book years ago - there are quite a few more now, but it's a good one if you're interested.

In that speech, I "published" a new video with the audience's help.  The video was already done, but we made it public and had the audience post/tweet about it during the keynote.  Then we watched the network traffic (geographic) in real-time.  Remember that this was 2010 - smartphones weren't ubiquitous, more than half of the folks posting were using notebooks!  Great fun.

This is the video we published at the time:

On the whole, I think it's still a pretty good conceptual framework for social media (in less than 4 minutes!).  I think the style undercuts the subject a bit. That was a deliberate experiment - you learn from those and move on, right?

--md